CRM is the most popular managerial software.
As for the most popular - a satisfactory rate for this software is incredibly low.
My lecture - for an unsatisfied. If you have CRM and feel “It should work better” - welcome.
Or probably you already failed a CRM implementation? You'll be impressed with answers and recipies.
I’m going to talk not about CRM. CRM is - according to the name - just instrument of management. Instrument of relationships.
So, I’m going to talk about the relationships. Relationships between a company owner, salesmen and software. Correct establishing of this relationships is my secret. You also discover why your company cannot grow fast.I have dozens of successful CRM implementations. Successful not for me, but for company owners. There were absolutely different - by price, platform, functionality - CRM products. ‘cause secret is not in a functionality. Secret is in the attitude.